Every year, more than 25 million new and returning visitors come to San Francisco from all over the world. You may be the first person they meet. The impression you make and excellent service you offer will make an important difference to their visit.

San Francisco Travel and Learn iT! teamed up to create a compelling interactive program with insider tips and tricks to help front-line hospitality employees assist visitors.

MYSF is designed to empower tourism employees by providing current destination knowledge about San Francisco.

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